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Full Record Details Table
Title Statement | The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith with Carlye Adler. |
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Author | Aaker, Jennifer Lynn |
Additional Contributors | Adler, Carlye |
Smith, Andy,1968- | |
Publication | San Francisco: Jossey-Bass, c2010. |
Edition | 1st ed. |
Extent of Item | xxv, 211 p. |
ISBN | 0470614153 9780470614150 |
Other Number | 2110306 |
Bibliography | Includes bibliographical references (p. 173-190), Internet addresses and index. |
Subjects & Genres | |
By Topic | Internet marketing--Political aspects |
Social media--Political aspects | |
Internet--Social aspects | |
Social entrepreneurship | |
Social responsibility of business | |
Social change |