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Title Statement | The signals are talking: why today's fringe is tomorrow's mainstream / Amy Webb. |
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Author | Webb, Amy, 1974- |
Publication | New York: PublicAffairs,2018.©2016 |
Edition | First trade paperback edition. |
Extent of Item | viii, 322 pages |
ISBN | 9781541788237 (pbk.) 1541788230 (pbk.) |
Other Number | 3293795 |
Contents | Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future. |
Bibliography | Includes bibliographical references, Internet addresses and index. |
Subjects & Genres | |
By Topic | Technological innovations |
Strategic planning | |
Business forecasting |