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Availability Label | Location | Shelfmark | Availability | Reservations |
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Calvin Park Branch | Non 658.8342 Ber | Missing |
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Full Record Details Table
Title Statement | Contagious: why things catch on / Jonah Berger. |
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Author | Berger, Jonah |
Publication | New York ;: Toronto: Simon & Schuster, 2013. |
Edition | 1st Simon & Schuster hardcover ed. |
Extent of Item | viii, 244 p. |
ISBN | 1451686579 9781451686579 |
Other Number | 2372830 |
Bibliography | Includes bibliographical references (p. [215]-233), Internet addresses and index. |
Subjects & Genres | |
By Topic | New products |
Consumer behavior | |
Popularity--Economic aspects |