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Full Record Details Table
| Title Statement | Inclusive marketing: why representation matters to your customers and your brand / Jerry Daykin. |
|---|---|
| Author | Daykin, Jerry |
| Publication | London, United Kingdom: Kogan Page,2022.Ã2022 |
| Extent of Item | xv, 248 pages ; |
| ISBN | 1398607312 9781398607316 1398607355 9781398607354 |
| Bibliography | Includes bibliographical references and index. |
| Summary | The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers. |
| Subjects & Genres | |
| By Topic | Marketing |
| Marketing--Social aspects | |
| Market segmentation | |
