A modern classic from one of the world's most influential business thinkers. This is a groundbreaking approach to creating meaningful change whether you're revolutionizing an industry, sparking a movement, or building a freelance career. In this follow-up to his best selling This is Marketing, Godin provides a framework for creating an effective and elegant strategy, offering essential building blocks to make change happen. He challenges you to see the bigger picture--prioritizing long-term thinking over quick fixes--and making smart, purposeful choices that shape a better tomorrow.
