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Availability Label | Location | Shelfmark | Availability | Reservations |
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Calvin Park Branch | Non 658.827 Mil 2025 | On loan until: 10/Apr/25 |
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Title Statement | Building a storybrand 2.0: clarify your message so customers will listen / Donald Miller. |
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Author | Miller, Donald, 1971- |
Publication | New York: HarperCollins Leadership, an imprint of HarperCollins,[2025]©2025 |
Edition | [Revised and updated edition]. |
Extent of Item | xvi, 286 pages |
ISBN | 9781400248872 (hardcover) |
Other Number | pr07706349 |
Contents | The key to being seen, heard, and understood --The secret weapon that will grow your business --The simple SB7 framework --A character --Has a problem --And meets a guide --Who gives them a plan --And calls them to action --That helps them avoid failure --And ends in a success --People want your brand to participate in their transformation --Define your controlling idea --How to execute a flawless StoryBrand communicaton campaign --How to get your website right --How to execute a StoryBrand messaging and marketing campaign. |
Summary | Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. |
Subjects & Genres | |
By Topic | Advertising--Brand name products |
Branding (Marketing) | |
Customer relations | |
Marketing | |
Product management | |
Selling |