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| Availability Label | Location | Shelfmark | Availability | Reservations |
|---|---|---|---|---|
 | Calvin Park Branch | Non 808.042 Har | At another location | 1 |
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Publishers Weekly Review
Harris and Bane (Friendshipping)—the founder and creative director, respectively, of marketing agency M. Harris & Co.—present a concise and effective manual for improving writing in professional settings. Most of the advice focuses on punching up emails, as when the authors encourage readers to keep messages as short as possible and, when relaying bad news, to present it “clearly and directly in the first two sentences.” Other guidance covers how to generate speeches (“Say it out loud as you write”) and headlines (“Start with keywords” and think about what elements of the article will most interest the intended audience). Harris and Bane also outline general rules of thumb, discouraging readers from overworking metaphors, needlessly replacing “use” with “utilize,” or including such clichés as “beating a dead horse.” The authors can be delightfully snarky, such as when they caution against turning nouns into verbs and ridicule a job posting that used “laddering” as a verb: “Garage the laddering. Unless you need to reach a kitten who is treeing.” The sound suggestions are usually provided as bulleted lists (when writing an “irresistible subject line,” “make your purpose clear” and “create a sense of urgency”), making this easy to skim. This handy reference will be a boon to white-collar workers. Agent: Monika Verma, Levine Greenberg Rostan. (Sept.)
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Summary, Notes, and Other Information
Author Notes
Melissa Harris is the founder and CEO of M. Harris & Co., a Chicago-based marketing agency. She spent fifteen years as a journalist at the Orlando Sentinel, The Baltimore Sun, and Chicago Tribune. She serves as an entrepreneur in residence at the Polsky Center for Entrepreneurship and Innovation at the University of Chicago and on the governing board of The Bulletin of the Atomic Scientists. Jenn Bane is an author, producer, and the creative director of M. Harris & Co. Her first book, Friendshipping, is a feel-good guide to making friends as a busy and anxious adult. Previously Jenn was the first-ever hire at Cards Against Humanity where she earned a Clio Award for Excellence in Advertising, a fact she intended to omit from this bio but added it because coauthor Melissa Harris ordered her to. Mark Jacob, a former Chicago Tribune metro editor, edited the columns that won Mary Schmich a Pulitzer Prize for commentary. Everybody Needs an Editor is the ninth nonfiction book he has coauthored, with a tenth soon to come, a biography of Abe Saperstein, founder of the Harlem Globetrotters. Mark's articles have been published in the Chicago Tribune, the Chicago Sun-Times, Library Quarterly, Chicago magazine, and Chicago History magazine.
Summary
Wedding toasts, website copy, social media posts, even holiday cards--you'll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication. You'll never write an email the same way after reading Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing. You'll learn how to eviscerate your own writing--and enjoy doing so. You'll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember. If you've ever felt nervous to hit a "submit" button, this book is for you.
Full Record Details Table
| Title Statement | Everybody needs an editor: the essential guide to clear and effective writing / Melissa Harris and Jenn Bane ; edited by Mark Jacob. |
|---|---|
| Author | Harris, Melissa |
| Additional Contributors | Bane, Jenn |
| Jacob, Mark | |
| Publication | New York: Simon Element,2024. |
| Edition | First Simon Element hardcover edition. |
| Extent of Item | xvi, 238 pages |
| ISBN | 9781668017296 (hardcover) |
| Other Number | pr07647590 |
| General Notes | Includes index. |
| Contents | Introduction --1. Let's write it --Writing better business communication --Writing effective personal communications --A few more tips for any kind of writing --Using artificial intelligence intelligently --2. Let's top it --Getting opened --Getting noticed --3. Let's format it --Organization for emphasis --How to make your communication look, feel, and sound better --4. Let's fix it --Advice on what to do-and not do-for effective communication --Clichés and other common blunders. |
| Summary | "Email signoffs, website copy, social media posts, even holiday cards--you'll become a sharper everyday writer with Everybody needs an Editor, the comprehensive guide to attention-getting, clearer communication. In these pages are real emails, headlines, and media stories that the authors completely revised. Through real-life examples, you'll learn to unknot academic writing, create must-click subject lines, and deliver memorable presentations that will keep audience members off their phones for thirty seconds. You'll even learn to use AI to your advantage without being unethical about it. Backed by the authors' decades of journalism and marketing experience, this guidebook will fortify even the most embattled of writers."-- |
| Subjects & Genres | |
| By Topic | Business writing |
| Composition (Language arts) | |
| Copy editing | |
| English language--Rhetoric | |
| Interpersonal communication | |
| Written communication | |
