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  • Non-fiction
  • 2023
  • 3rd edition.

The 30 day MBA in marketing

your fast track guide to business success

Colin Barrow

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"From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series ... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment"--

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Title Statement The 30 day MBA in marketing: your fast track guide to business success / Colin Barrow.
Alternative Title(s) Thirty day MBA in marketing
Marketing
Author Barrow, Colin
Publication London: KoganPage,2023.
Edition 3rd edition.
Extent of Item ix, 269 pages
ISBN 9781398611009 (trade paperback)
Other Number pr07200654
General Notes Includes index.
Previous edition: 2016.
Contents Chapter 00. Introduction --Chapter 01. Introduction to marketing --Chapter 02. Buyer behaviour --Chapter 03. Marketing strategy --Chapter 04. Products and services --Chapter 05. Advertising and promotion --Chapter 06. Place and distribution --Chapter 07. Pricing --Chapter 08. People: managing the marketing organization --Chapter 09. Maths for marketing --Chapter 10. Marketing and the law --Chapter 11. Marketing plans and budgets.
Summary "From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series ... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment"--
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By Topic Marketing
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