Availability
| Availability Label | Location | Shelfmark | Availability | Reservations |
|---|---|---|---|---|
 |
Cataraqui Centre | Non 658.8 Ein | On loan until: 14/May/25 |
5 |
Comments and Reviews
Summary & Details
Full Record Details Table
| Title Statement | Hoodwinked: how marketers use the same tactics as cults / Mara Einstein ; foreword by Douglas Rushkoff. |
|---|---|
| Author | Einstein, Mara |
| Additional Contributors | Rushkoff, Douglas |
| Publication | Essex, CT: Prometheus Books,[2025]©2025 |
| Extent of Item | 263 pages |
| ISBN | 9781493086153 (hardcover) |
| Other Number | pr07788409 |
| Bibliography | Includes bibliographical references and index. |
| Summary | "Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it"-- |
| Subjects & Genres | |
| By Topic | Consumer behavior |
| Marketing--Moral and ethical aspects | |
| Marketing--Psychological aspects | |
| Multilevel marketing | |
| Social responsibility of business | |
