Find More Like This
Availability
Availability Label | Location | Shelfmark | Availability | Reservations |
---|---|---|---|---|
Central Branch | Non 658.827 Pil | Copies Available |
0 |
Comments and Reviews
Patron Comments and Reviews
Tell us what you thought about The post-truth business
Summary & Details
Full Record Details Table
Title Statement | The post-truth business: how to rebuild brand authenticity in a distrusting world / Sean Pillot de Chenecey. |
---|---|
Author | Pillot de Chenecey, Sean |
Publication | New York, NY: Kogan Page Inspire,2019. |
Extent of Item | xii, 284 pages |
ISBN | 0749482818 (pbk.) 9780749482817 (pbk.) |
Other Number | 3381995 |
Contents | Introduction: brands are built on trust -- Alternative facts and the war on truth -- Privacy as a human right -- and a tradable asset -- #skipad vs connections with meaning -- Conscious capitalism and brand activism -- Price, provenance and transparency -- Makers, innovators and outsiders -- Reputation capital and national branding -- The marketing of culture -- Truth, lies and advertising -- Summary: the post-truth brand manifesto -- References -- Index. |
Bibliography | Includes bibliographical references and index. |
Subjects & Genres | |
By Topic | Brand name products |
Branding (Marketing) | |
Advertising |